Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has changed quickly over last 10 years, even to the point where the expression SEO is now confusing and often misinterpreted by many. In the past, SEO advertising was thought of to be an imperative aspect of a successful marketing plan for businesses of all sizes. But in today times, the term is so misconstrued that the practice has been mostly devalued. As opposed to pushing more customers to a website via organic traffic, more and more businesses are resorting to paid advertising because it is easier and less time consuming.
This article will explain why SEO advertising is still the best marketing channel that can entice valuable leads and consumers to your firm. Just like any marketing technique, SEO advertising isn’t a quick-fix but a timely process that results in higher visibility, web traffic, ROI, and generates reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is designed to enhance the visibility of your website, therefore increasing the number of website visits and sales. If you are positioned on the first page of Google search results, think of it as having a store in the centre of George Street, except without the inflated rent! What’s better is that those individuals who visit your website are generally well-informed, certified leads that are presently looking for your product and services. The time and money it takes to convert these leads are consequently considerably minimized.
- Measurable Results
A major perk for SEO advertising is that you can measure your results and possess a better understanding of ways to strengthen your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately gauge the success of your marketing campaigns. SEO advertising equips businesses by offering useful statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will attract only targeted, qualified leads to your company; people that are proactively searching for your products or services. TV and radio advertising might reach more people, but how many of those consumers are truly interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can customize your campaigns accordinged to real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is expensive, however this is certainly not the case. The truth of the matter is that compared to the costs of other forms of online marketing such as PPC, social media marketing, or buying leads, SEO advertising provides you with excellent ROI. Even though PPC has the ability to drive more profits, your organic SEO continues being the foundation of your online presence.
The question should really be, can you afford to have weak SEO advertising? If consumers are seeking your brand online but they can’t find you, your competitors are succeeding and the long-term effects can be seriously adverse.
- Search Engines are Becoming More Popular
A current investigation revealed that between 80 and 90% of shoppers will now assess online reviews prior to buying, whether online or in person. With this number only growing with further advancements in technology, it won’t take long before everyone is shopping for products and services on the web.
In addition, it is predicted that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for further SEO customisation, including local search optimisation, that makes it even simpler for buyers to use. If your firm does not have an effective SEO advertising strategy, your customers will not be able to find you utilizing their desired means, and potential sales will surely go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is recorded and monitored. The data and metrics stemmed from this traffic provides firms with reliable info about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This data is exceptionally useful because it allows firms to make well informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Keep in mind that it can take a bit of time to enjoy the results, so if you’d like to speak to a credible SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Bundaberg on 1300 595 013 or visit http://www.internetmarketingexpertsbundaberg.com.au