What Are The Key Organic SEO Ranking Aspects For A Website?
If you’ve just constructed your first website and want to know the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most influential marketing tools as it allows you to get your message in front of interested consumers that are directly seeking for your products.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s exceedingly complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are crafted equally, so you can pay attention to the most influential variables that will have the biggest impact on your SERP listings.
It’s important to recognise that the weight of each variable changes as time passes, so Google will place more importance on particular variables based on user behaviour and how Google feels it can maximise the user experience. Having said this, most of the top organic SEO ranking elements have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.
A great emphasis is put on content because Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is an ideal start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is around 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google looks for new ways to assess websites, but for the time being, link building is still the best indication of relevance and credibility.
- Mobile Optimisation
With more users now surfing from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to ensure your website is truly ‘mobile-friendly’.
- Other Technical Aspects
There are many other technical variables that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly evolving, meaning that SEO techniques are constantly changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Bundaberg by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsbundaberg.com.au