This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)
In today’s demanding landscape of online marketing, there’s no question that content is king. Content is pretty much everywhere and people love consuming it! It should come as no surprise that content is at the centre of almost all marketing tactics, with somewhere around 94% of small companies concentrating their efforts on content marketing. Having said that, with nearly every businesses now focussing their marketing efforts on content, it’s becoming more and more difficult to stick out from the crowd and make your content marketing stimulating and powerful.
Have you tried content marketing but found that you’re not getting the desired outcomes? Well, you’re probably one of many organisations that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most effective ways of boosting your customer base. So, here are four reasons why your content marketing may not be performing and most importantly, how you can fix them!
- You don’t have a strategy
Similar to any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are great, but if you don’t have any objectives then you’re simply aiming in the dark. In order to produce stimulating content that users will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.
Whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.
- Your content is not distinct
With the sheer number of online companies today, it’s pivotal that your content is distinguishable from others. Too many businesses will produce content without exploring the competition and consequently develop content that merely gets lost in the crowd. Your content should be appealing, stimulating, and most importantly, deliver value to viewers by offering solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication approaches, so take into account the best ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.
- You don’t promote your content
Some of the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever witnessed, who will view it if they have no idea it exists? In order to prevail with your content marketing, it’s vital that you advertise your content through all available channels, including:
Social networking sites (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your industry.
Submitting it as a guest post to bloggers in your niche.
Incorporating links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content embodies a large portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising their meta tags.
Perform some research to identify the most effective keywords that your target audience would use to find your content. Additionally, use meta tags to your advantage to attract more visitors to your blog. Search engines always want to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.
At the end of the day, there might be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should address the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target audience, your competition, and your keywords, and craft meaningful content that your viewers will naturally engage with.
If you’re about to give up on content marketing due to substandard results, contact Internet Marketing Experts Bundaberg who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbundaberg.com.au