The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Bundaberg is still significantly about keywords, but there really is one issue that some companies face when they try to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will really help you discover which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year obsessing about one particular keyword that, regardless of what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Bundaberg, it would be terrific if for anyone that searches for ‘Yamaha’ in Bundaberg your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Remember – Your Website SEO Strategy is about making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au

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