SEO’s strength comes from Quality Content
SEO is based upon a strong base of quality content, so is your Adelaide company actually strong enough to succeed? Far too many places out there are creating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is inundated with small businesses, like yours in Adelaide, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free publicity – but the truth is it is a game of chance, and the most effective plan that everybody can stick to is to make continually quality content for your fans to love, like and share.
There are a few Big Picture ideas that you have to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing place, and so you will need to ensure you reach people when it is going to be most efficient. This means everything must be relevant to you, your business, your audience and what you hope to achieve. When you post about something that your target market genuinely appreciates you will see better response.
Content is not just words.
bear in mind that when we talk about content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these terms in mind when making content. If you can constantly make posts that express one of the Three E’s then you will be on the path to setting up a reputation for quality content.
If you are uncertain on what your online or local Adelaide target audience will view as quality, then one of the simplest ways to figure it out is to undertake some research. Look at your competition or at other areas around your market to see what other company’s in Adelaide post and what kind of interaction they get. You shouldn’t be looking to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it however, one of the fastest ways to know what your Viewers will respond to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be amazed by what you find. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au