An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with fantastic powers. Understanding precisely how SEO works and all the varying ways to strengthen your website’s SEO score can be particularly strenuous and time-consuming. Yet, it is a critical ingredient of any online marketing plan and will ultimately make or break a business in some sectors. Many industry experts consider SEO to be among the most effective forms of advertising, so regularly improving your SEO should be a priority if you want to increase your website visitors and income.
It’s very tough to keep up to date with SEO best practices and standards as they change frequently, so it’s often encouraged that you seek professional advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick guide on some easy ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target market. Updating your content continually is also important so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is constantly being added and search engines love identifying new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the information they’re searching for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are essential in optimising your web pages for SEO.
Meta descriptions are essentially condensed outlines of the content of the web page. Though meta descriptions don’t specifically influence ranking algorithms, they are still vital as search engines will often use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to fret about it!
Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Bundaberg on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbundaberg.com.au