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Top Advantages of Pay-Per-Click Advertising

Internet Marketing Bundaberg,Internet Marketing Experts Bundaberg,Digital Marketing Bundaberg,internetmarketingexpertsbundaberg

 

There is a variety of internet marketing strategies that can benefit websites in boosting their traffic, brand awareness, and conversion rates. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very effective, it takes a good quantity of knowledge, time, and money to see fruition.

What if you need to see results immediately? Regardless of whether your website has recently been published or you’re a local business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by positioning your advertising campaigns in front of buyers who are actively looking for your products or services.

In summary, PPC is an advertising model used to increase traffic to websites. Website owners construct ad campaigns with certain targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The advantages that many websites reap from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Regardless if you set your daily budget to $2 or $20, there are an assortment of high level performance indicators that can be assessed, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to conveniently evaluate the overall performance of their campaigns and quickly make alterations where required to maximise performance. Unlike other advertising channels, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising goals.

 

Quick Entry

PPC makes it possible for any type of company to launch their advertising efforts quickly and conveniently, without delivering too much risk with the capability to set a maximum daily budget. While SEO is a very effective strategy, it often takes many months to experience results so if you’re a new enterprise that wishes to grow traffic and brand awareness without delay, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by promoting ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you prefer to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then review the metrics that were used in conversions and improve their future campaigns based upon this feedback. Advertisers usually take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Being able to export the results of an advertising campaign and analyse certain metrics provides websites with valued data which could be utilised in other marketing networks. In addition to this, websites can rapidly find impression, click, and conversion data for every keyword or phrase used in their ad campaigns which drastically helps in their SEO initiatives. PPC also enables websites to uncover data about their competitors by employing third party tools such as SpyFy and KeywordSpy, enabling them to develop a profile of their competition and what market share is accessible.

As you can see, PPC is a very helpful marketing tool that is appropriate for all types of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results presents invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

If you need any advice in designing your PPC ad campaigns, call Internet Marketing Experts Bundaberg on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbundaberg.com.au

 

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

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In today’s demanding landscape of online marketing, there’s no question that content is king. Content is pretty much everywhere and people love consuming it! It should come as no surprise that content is at the centre of almost all marketing tactics, with somewhere around 94% of small companies concentrating their efforts on content marketing. Having said that, with nearly every businesses now focussing their marketing efforts on content, it’s becoming more and more difficult to stick out from the crowd and make your content marketing stimulating and powerful.

Have you tried content marketing but found that you’re not getting the desired outcomes? Well, you’re probably one of many organisations that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most effective ways of boosting your customer base. So, here are four reasons why your content marketing may not be performing and most importantly, how you can fix them!

 

  1. You don’t have a strategy

Similar to any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are great, but if you don’t have any objectives then you’re simply aiming in the dark. In order to produce stimulating content that users will engage with, you must have a clearly-defined strategy that should be aligned with your business goals.

Whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

With the sheer number of online companies today, it’s pivotal that your content is distinguishable from others. Too many businesses will produce content without exploring the competition and consequently develop content that merely gets lost in the crowd. Your content should be appealing, stimulating, and most importantly, deliver value to viewers by offering solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication approaches, so take into account the best ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.

 

  1. You don’t promote your content

Some of the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever witnessed, who will view it if they have no idea it exists? In order to prevail with your content marketing, it’s vital that you advertise your content through all available channels, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your industry.

Submitting it as a guest post to bloggers in your niche.

Incorporating links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

Content embodies a large portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising their meta tags.

Perform some research to identify the most effective keywords that your target audience would use to find your content. Additionally, use meta tags to your advantage to attract more visitors to your blog. Search engines always want to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.

At the end of the day, there might be hundreds of reasons why your content marketing isn’t delivering you the intended results, however these points should address the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target audience, your competition, and your keywords, and craft meaningful content that your viewers will naturally engage with.

If you’re about to give up on content marketing due to substandard results, contact Internet Marketing Experts Bundaberg who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbundaberg.com.au

 

SEO Tactics To Forget About in 2018

Internet Marketing Bundaberg,Internet Marketing Experts Bundaberg,Digital Marketing Bundaberg,internetmarketingexpertsbundaberg

In today’s competitive marketplace of digitalisation and globalisation, it’s vital for companies to employ online strategies and techniques that heighten their visibility to customers that are actively trying to finding their services or products. Search Engines are undeniably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

SEO can be a remarkable investment that will improve your visibility and conversion rates, or if used improperly, can tarnish your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and well-known SEO tactics from 5 years ago may result in your website being penalised today.

As opposed to revealing the top SEO tactics that website owners should be investing in, we’re instead going to review the top SEO techniques that will actually penalise your website and therefore should be completely forgotten in 2018.

 

  1. Keyword Stuffing

Keyword stuffing is a typical mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

Link building has been a common SEO tactic since the creation of SEO, and its performance as an SEO tactic has evolved swiftly since then. Even though link building continues to be among the top three SEO tactics in 2018, aggressive link building will decidedly result in your website being penalised. Google weighs links genuinely as a ranking signal considering that links are a public promotion which correlates with valuable information on a website.

Aggressive link building occurs where links are garnered in an irregular way. Examples of this is where links are inserted in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

One outdated SEO tactic that lots of people still consider to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will assist their SERP results. The intent in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

The backend of a website plays an important role in SEO, so it’s important not only to detect any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most prevalent technical problems that hamper most websites today are:

 

  • Slow loading page times
  • Mobile errors
  • Duplicate content
  • Improper redirects
  • Unintentional blocked pages

 

  1. Not Optimising Images

One of the most neglected SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a reliable way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.

There’s no question that an effective SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are frequently changing and it’s essential to keep up with these changes to succeed in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in contact with Internet Marketing Experts Bundaberg on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsbundaberg.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

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Are you new to social media and want to learn the essentials of one of the best platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where approximately 330 million users connect with each other through short messages of up 280 characters. Already there’s over 6,000 tweets being sent through the net each second, ranging from basic text messages to images, videos, gifs, memes, and a whole lot more. Twitter is among the most trendy social networking platforms and is quite different to other social networking giants like Facebook and Instagram.

Twitter is a platform where users distribute a multitude of information; from jokes, politics, news, or just universal thoughts about ambiguous topics! In place of having a circle of friends like Facebook, Twitter is based upon followers (not necessarily friends) so not only can you interact with friends, but also your favourite journalists, sport stars, and politicians alike. Anything you publish on Twitter is accessible publicly for anyone to discover, but don’t worry, you can easily alter your preferences to private if you prefer to.

 

The first step in learning Twitter is to understand the basic terms and slang used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from members that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being a simple way to engage with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either select to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or visit www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be changed as regularly as you want. Select a username (or handle) so members can mention you by typing the @ symbol in front of your username. After you’ve entered your phone number for verification purposes, chosen an avatar, and created a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As touched on previously, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re an enthusiast. Once you’ve signed up, Twitter will offer a basic sort of setup wizard to help you begin, for example recommending some users that you may want to follow. You can give Twitter permission to explore your contacts list to search for any of your friends that are using Twitter. Following friends and other users is particularly simple, and once you’ve started following certain users, Twitter will continue to offer recommendations for other users to follow based on the sorts of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – an entire range of different media that can be uploaded via your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve gotten the hang of the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the most recent trends, be the first to look at viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Bundaberg on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbundaberg.com.au

 

What Are The Key Organic SEO Ranking Aspects For A Website?

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If you’ve just constructed your first website and want to know the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most influential marketing tools as it allows you to get your message in front of interested consumers that are directly seeking for your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s exceedingly complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are crafted equally, so you can pay attention to the most influential variables that will have the biggest impact on your SERP listings.

It’s important to recognise that the weight of each variable changes as time passes, so Google will place more importance on particular variables based on user behaviour and how Google feels it can maximise the user experience. Having said this, most of the top organic SEO ranking elements have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is put on content because Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is an ideal start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value over time as Google looks for new ways to assess websites, but for the time being, link building is still the best indication of relevance and credibility.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to ensure your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical variables that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly evolving, meaning that SEO techniques are constantly changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Bundaberg by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsbundaberg.com.au