There is a variety of internet marketing strategies that can benefit websites in boosting their traffic, brand awareness, and conversion rates. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very effective, it takes a good quantity of knowledge, time, and money to see fruition.
What if you need to see results immediately? Regardless of whether your website has recently been published or you’re a local business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by positioning your advertising campaigns in front of buyers who are actively looking for your products or services.
In summary, PPC is an advertising model used to increase traffic to websites. Website owners construct ad campaigns with certain targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The advantages that many websites reap from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.
One of the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Regardless if you set your daily budget to $2 or $20, there are an assortment of high level performance indicators that can be assessed, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to conveniently evaluate the overall performance of their campaigns and quickly make alterations where required to maximise performance. Unlike other advertising channels, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising goals.
PPC makes it possible for any type of company to launch their advertising efforts quickly and conveniently, without delivering too much risk with the capability to set a maximum daily budget. While SEO is a very effective strategy, it often takes many months to experience results so if you’re a new enterprise that wishes to grow traffic and brand awareness without delay, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by promoting ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you prefer to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then review the metrics that were used in conversions and improve their future campaigns based upon this feedback. Advertisers usually take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their particular target market.
Being able to export the results of an advertising campaign and analyse certain metrics provides websites with valued data which could be utilised in other marketing networks. In addition to this, websites can rapidly find impression, click, and conversion data for every keyword or phrase used in their ad campaigns which drastically helps in their SEO initiatives. PPC also enables websites to uncover data about their competitors by employing third party tools such as SpyFy and KeywordSpy, enabling them to develop a profile of their competition and what market share is accessible.
As you can see, PPC is a very helpful marketing tool that is appropriate for all types of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results presents invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any advice in designing your PPC ad campaigns, call Internet Marketing Experts Bundaberg on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbundaberg.com.au