Online visibility is a crucial component to any businesses strategy, however the digital environment is in a constant state of change so it’s paramount to stay up to date with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with most of them merely fine-tuning their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and ultimately their earnings.
User behaviour is evolving rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. Actually, using outdated SEO methods can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.
A lot of users are now preferring to use voice searches rather than customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current growth in voice searches continues at the same rate, roughly 50% of all online searches will be conducted via speech by the year 2020!
What this suggests for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a valued tool for SEO, and this will continue to be a vital component in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is an outstanding strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!
Accelerated Mobile Pages
Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. As a matter of fact, Google has crafted an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While conventional SEO techniques like link building will still be helpful in 2018, there are other manifesting trends that Google is focussing on in the future which may substantially alter the practice of SEO. It’s clear that SEO is already transforming to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, get in contact with Internet Marketing Experts Bundaberg on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertsbundaberg.com.au